ATHLETES:  Scientists from the Gatorade Sports Science Institute (GSSI) worked one-on-one with top 2012 NFL draft prospects to identify ways that they can prove their on-field performance through proper sports fueling. Their journey began in the Gatorade Media Center at Super Bowl XLVI, where rookie prospects such as Andrew Luck, Robert Griffin III and Justin Blackmon, underwent performance testing to learn how sport performance is driven from the inside out. Current NFL pros including Von Miller and AJ Green, who have worked with GSSI in the past, were on hand to mentor several of the athletes as they gave it their all.

To watch these athletes test with Gatorade, chat live and see behind the scenes from Super Bowl XLVI, go to facebook.com/gatorade and click on G360.

FANS:  During the Super Bowl XLVI, the Doritos brand will air the two winning submissions from the five finalists in this year’s “Crash the Super Bowl” (CTSB) contest. The two consumer-created ads will compete for a cash bonus prize of up to $1 million if one scores in the top three spots on either the traditional USA TODAY Ad Meter or the recently created USA TODAY Facebook Super Bowl Ad Meter. In addition, the winning ad will receive a guaranteed opportunity to work on a future Doritos brand project with the award-winning The Lonely Island trio of Andy Samberg, Akiva Schaffer and Jorma Taccone. While voting has closed, the five finalist videos may still be viewed at crashthesuperbowl.com.

Pepsi MAX will air a brand new commercial during the Super Bowl - "Check Out" - featuring an appearance by one of TV's best-known personalities, Regis Philbin, and special soundtrack by Sugarland's Jennifer Nettles. The brand is also hosting its Win MAX for LIFE promotion, where fans can enter to win a lifetime supply of Pepsi MAX. The brand will also be on the ground at the NFL Experience zone, giving one lucky fan a chance to win Pepsi MAX for life right at the Super Bowl.

The Pepsi brand will also debut its new "King's Court" commercial, where "THE X FACTOR" winner Melanie Amaro challenges king of music Elton John for a case of Pepsi. The spot will air in the first quarter of the Super Bowl, inviting viewers to use the Shazam app for a free download of the song "Respect" and join in at PepsiSoundOff.com to chat about the game. Pepsi has been the face of many Super Bowl festivities this week, including the Pepsi Fan Jam concert, Pepsi Musica concert and NFL Honors.

Log on to admeter.usatoday.com to vote for your favorite CTSB finalists, "King's Court" and "Check-Out" during the game.

PARTNERS:  PepsiCo’s foodservice partner, Papa John’s, brought some added excitement to the Super Bowl this year, giving fans the chance to vote on whether the Super Bowl coin toss will result in “heads” or “tails.” If America makes the right call on Sunday, eligible consumers enrolled in Papa Rewards will get a free large one-topping pizza and a free two-liter bottle of Pepsi MAX.

The program kicked off with a commercial featuring Indianapolis Colts star Peyton Manning, former Pittsburgh Steeler Jerome Bettis and Papa John’s CEO John Schnatter. PepsiCo's own Pepsi MAX driver even got in on the fun; check out this behind-the-scenes look at the filming of the TV commercial.