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        <title>PepsiCo - Frito-Lay Press Releases</title>
        <link>http://www.pepsico.com/</link>
        <language>en-us</language>
        
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                    <title><![CDATA[ Frito-Lay Announces Initiative To Validate And Label Products As Gluten Free ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Frito-Lay-Announces-Initiative-To-Validate-And-Label-Products-As-Gluten-Free05182012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Frito-Lay-Announces-Initiative-To-Validate-And-Label-Products-As-Gluten-Free05182012.html</guid>
                    <pubDate>Fri, 18 May 2012 08:00:00 GMT</pubDate>
                    <description><![CDATA[ 
PLANO, Texas, May 18, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced a multi-year initiative to validate many of their products as gluten free, with package labeling to follow. Since many of the company's snacks, such as Lay's Classic potato chips and Fritos Original corn chips are made from simple ingredients like corn or potatoes, they are, and always have been, naturally made without gluten ingredients.
(Photo:... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Ruffles Introduces Ruffles Ultimate Chips & Dips With Ultimate Contest: A Guys' Night Out at the MAXIM Hot 100 Party ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Ruffles-Introduces-Ruffles-Ultimate-Chips--Dips-With-Ultimate-Contest-A-Guys-Nig05172012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Ruffles-Introduces-Ruffles-Ultimate-Chips--Dips-With-Ultimate-Contest-A-Guys-Nig05172012.html</guid>
                    <pubDate>Thu, 17 May 2012 07:00:00 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
 
PLANO, Texas, May 17, 2012 /PRNewswire/ -- Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is going all out for guys with new Ruffles Ultimate Potato Chips and Ruffles Ultimate Dips, giving guys their first taste at the ultimate party — MAXIM's Hot 100. To kick the party into overdrive, Ruffles and MAXIM are teaming up to offer fans a shot at attending the hottest bash of the year. 

Fans of Ruffles and MAXIM can visit www.maxim.com/rufflesultimateparty to enter... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Frito-Lay Phoenix Sales Team Honored as 'Zone of the Year' ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Frito-Lay-Phoenix-Sales-Team-Honored-as-Zone-of-the-Year05162012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Frito-Lay-Phoenix-Sales-Team-Honored-as-Zone-of-the-Year05162012.html</guid>
                    <pubDate>Wed, 16 May 2012 11:00:00 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
PLANO, Texas, May 16, 2012 /PRNewswire/ -- Frito-Lay North America's Phoenix sales team has been honored with this year's Dale Stortz Award for being the 'Zone of the Year' for 2011. The Dale Stortz Award, named for one of Frito-Lay's most respected sales leaders, is awarded annually to the team that demonstrates the most outstanding performance in sales, profitability, safety and employee retention. The Phoenix Zone was selected from the 135 sales zones nationwide to win this... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Frito-Lay Donates $90,000 to Texas High School Sports Programs ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Frito-Lay-Donates-90000-to-Texas-High-School-Sports-Programs05162012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Frito-Lay-Donates-90000-to-Texas-High-School-Sports-Programs05162012.html</guid>
                    <pubDate>Wed, 16 May 2012 07:00:00 GMT</pubDate>
                    <description><![CDATA[ 
 


 

 
 
PLANO, Texas, May 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the winners of its spring 2012 "Score for Your School" promotion that allowed consumers throughout the state of Texas to help raise funds for their school sports programs. A total of $90,000 in prize money was awarded to 18 schools from around the state – three from each of Texas' six divisional classes. Six of the winning schools each earned the promotion's top prize amount of... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Frito-Lay Has One Million Reasons To Celebrate ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Frito-Lay-Has-One-Million-Reasons-To-Celebrate05102012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Frito-Lay-Has-One-Million-Reasons-To-Celebrate05102012.html</guid>
                    <pubDate>Thu, 10 May 2012 07:05:00 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, May 10, 2012 /PRNewswire/ -- The all-electric trucks introduced by PepsiCo's Frito-Lay North America division have charged their way to a million miles this month. Over the past two years, 176 all-electric trucks by Smith Electric Vehicles have been added to the Frito-Lay commercial delivery truck fleet.  To date, these trucks have eliminated the need for approximately 200,000 gallons of diesel fuel. 

Frito-Lay and its parent company PepsiCo have a long-running commitment to... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Frito-Lay Introduces Tostitos Thins Tortilla Chips With New Party-Planning Feature to Bring Home Cantina-Style Fun ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Frito-Lay-Introduces-Tostitos-Thins-Tortilla-Chips-With-New-Party-Planning-Featu05032012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Frito-Lay-Introduces-Tostitos-Thins-Tortilla-Chips-With-New-Party-Planning-Featu05032012.html</guid>
                    <pubDate>Thu, 03 May 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ &nbsp;
PLANO, Texas, May 3, 2012 /PRNewswire/ -- To celebrate the introduction of Tostitos Thins tortilla chips, the latest addition to the Tostitos family, PepsiCo's Frito-Lay division today kicked off a partnership with entertaining expert Courtney Dial-Whitmore for a new online resource -- Tostitos Fiesta 411 -- for planning and creating perfect at-home cantina-style parties, complete with the perfect snacks. Available exclusively at Target stores nationwide for a limited time, Tostitos... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Lay's BLT Potato Chips Serve Up Irresistible New Flavor Inspired By Iconic American Sandwich ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Lays-BLT-Potato-Chips-Serve-Up-Irresistible-New-Flavor-Inspired-By-Iconic-Americ04182012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Lays-BLT-Potato-Chips-Serve-Up-Irresistible-New-Flavor-Inspired-By-Iconic-Americ04182012.html</guid>
                    <pubDate>Wed, 18 Apr 2012 09:54:07 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, April 18, 2012 /PRNewswire/ -- Lay's, America's most-loved potato chip and a leading brand from PepsiCo's Frito-Lay division, today introduced Lay's Classic BLT-flavored potato chips, a new flavor that celebrates one of America's favorite sandwiches — the bacon, lettuce and tomato (BLT). Lay's Classic BLT-flavored potato chips deliver the taste of a mouth-watering BLT sandwich paired with the crispy texture of the world-famous classic potato chip. The new flavor will first arrive... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Popping Up on Grocery Shelves: Frito-Lay Expands Smartfood® Brand With New Smartfood Selects Popped Chips, Puffed Corn Products and Popcorn ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Popping-Up-on-Grocery-Shelves-Frito-Lay-Expands-Smartfood-Brand-With-New-Smartfo04162012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Popping-Up-on-Grocery-Shelves-Frito-Lay-Expands-Smartfood-Brand-With-New-Smartfo04162012.html</guid>
                    <pubDate>Mon, 16 Apr 2012 09:23:01 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, April 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announced today the expansion of the Smartfood brand to include popped chips, popcorn, and puffed corn under the Smartfood Selects name. 

Smartfood Selects snacks are made with all natural ingredients – no artificial flavors or preservatives, or ingredients such as monosodium glutamate (MSG). To help busy consumers make informed choices, each package features nutrition icons on the front of the package that... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Activision and Frito-Lay Team Up on Red-Hot Skylanders Spyro's Adventure™ Video Game Promotion Uniting Multi-Platform Gaming With Multipack Snacks ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Activision-and-Frito-Lay-Team-Up-on-Red-Hot-Skylanders-Spyros-Adventure-Video-Ga04042012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Activision-and-Frito-Lay-Team-Up-on-Red-Hot-Skylanders-Spyros-Adventure-Video-Ga04042012.html</guid>
                    <pubDate>Wed, 04 Apr 2012 11:00:00 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, April 4, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a groundbreaking, multi-phase promotion that unites Frito-Lay with one of the hottest new gaming properties in the world and one of the best-selling new video games in 2011, Skylanders Spyro's Adventure™. The offer gives fans aged 13+ an exclusive online mini-game experience and the chance to win a free... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Doritos Debuts Distinctly Rolled Doritos Dinamita Flavored Tortilla Chips ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Doritos-Debuts-Distinctly-Rolled-Doritos-Dinamita-Flavored-Tortilla-Chips03292012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Doritos-Debuts-Distinctly-Rolled-Doritos-Dinamita-Flavored-Tortilla-Chips03292012.html</guid>
                    <pubDate>Thu, 29 Mar 2012 07:00:00 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, March 29, 2012 /PRNewswire/ -- Doritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo's Frito-Lay division today, is everything fans love about Doritos tortilla chips, only rolled into a taquito-like shape. Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled flavored tortilla chips pack a zestier punch in flavors like Chile Limon and Nacho Picoso — all in a unique shape reminiscent of a popular Hispanic... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ SunChips Combines Mouthwatering Flavors With Six Flavorful Grains to Debut the Ultimate in Deliciousness -- A Snack That Packs Great Taste and Whole Grains ]]></title>
                    <link>http://www.pcgb.com/PressRelease/SunChips-Combines-Mouthwatering-Flavors-With-Six-Flavorful-Grains-to-Debut-the-U03222012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/SunChips-Combines-Mouthwatering-Flavors-With-Six-Flavorful-Grains-to-Debut-the-U03222012.html</guid>
                    <pubDate>Thu, 22 Mar 2012 07:00:00 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, March 22, 2012 /PRNewswire/ -- SunChips, the popular line of multigrain snacks from PepsiCo's Frito-Lay division, today launched a delicious new taste experience with the introduction of SunChips 6 Grain Medley snacks. Available in two flavors: Parmesan & Herb and Creamy Roasted Garlic, new SunChips 6 Grain Medley multigrain snacks are inspired by real food flavors and made with a combination of six flavorful grains, including corn, wheat, oats, brown rice, buckwheat and quinoa.... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Doritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Doritos-Unveils-56-Foot-Tall-Vending-Machine-at-South-by-Southwest-to-Debut-Ampe03162012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Doritos-Unveils-56-Foot-Tall-Vending-Machine-at-South-by-Southwest-to-Debut-Ampe03162012.html</guid>
                    <pubDate>Fri, 16 Mar 2012 06:31:40 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
 
AUSTIN, Texas, March 16, 2012 /PRNewswire/ -- Never has a vending machine created so much noise. The Doritos brand is taking to the streets of the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., to debut Doritos JACKED tortilla chips – literally the Doritos brand's biggest innovation ever. The bold new product line was revealed inside a giant vending machine – standing at nearly six stories tall –at The Doritos JACKED MAXIM Party last night. Doubling as a... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ PepsiCo Potato Chip Brands Surpass $10 Billion in Global Retail Sales ]]></title>
                    <link>http://www.pcgb.com/PressRelease/PepsiCo-Potato-Chip-Brands-Surpass-10-Billion-in-Global-Retail-Sales03142012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/PepsiCo-Potato-Chip-Brands-Surpass-10-Billion-in-Global-Retail-Sales03142012.html</guid>
                    <pubDate>Wed, 14 Mar 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ PURCHASE, N.Y., March 14, 2012 /PRNewswire/ -- PepsiCo, Inc. (NYSE: PEP) today announced that its global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/pepsico-potato-chip-brands-surpass-10-billion-in-global-retail-sales-142566275.html
The... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Frito-Lay Joins Forces with Zynga to Bring Five Million Online In-game Prizes to Walmart Customers ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Frito-Lay-Joins-Forces-with-Zynga-to-Bring-Five-Million-Online-In-game-Prizes-to03012012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Frito-Lay-Joins-Forces-with-Zynga-to-Bring-Five-Million-Online-In-game-Prizes-to03012012.html</guid>
                    <pubDate>Thu, 01 Mar 2012 09:00:00 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, March 1, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced a partnership with Zynga, the world's leading provider of social game services and creator of games including CityVille, Words With Friends, and FarmVille, to offer fans various in-game virtual items with the purchase of specially marked Frito-Lay snacks, including Lay's Classic potato chips, Doritos Nacho Cheese flavored tortilla chips, Ruffles Cheddar and Sour Cream flavored potato chips,... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Doritos Dominates Super Bowl Ad Meter Rankings; Awards Second $1 Million Prize as Another Consumer-Created Ad Named Fan Favorite ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Doritos-Dominates-Super-Bowl-Ad-Meter-Rankings-Awards-Second-1-Million-Prize-as-02082012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Doritos-Dominates-Super-Bowl-Ad-Meter-Rankings-Awards-Second-1-Million-Prize-as-02082012.html</guid>
                    <pubDate>Wed, 08 Feb 2012 07:03:00 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
 
PLANO, Texas, Feb. 8, 2012 /PRNewswire/ -- The Doritos brand awarded its second $1 million bonus prize in less than a week when it was announced today that the Doritos consumer-generated Super Bowl ad "Sling Baby," created by Kevin T. Willson, ranked No. 1 in the USA TODAY Facebook Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, also awarded a $1 million bonus prize earlier this week to Jonathan Friedman creator of "Man's Best Friend," which... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Consumer-Created Doritos Ad Ranked Most-Popular Commercial of Super Bowl XLVI; Creator Wins $1 Million ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Consumer-Created-Doritos-Ad-Ranked-Most-Popular-Commercial-of-Super-Bowl-XLVI-Cr02062012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Consumer-Created-Doritos-Ad-Ranked-Most-Popular-Commercial-of-Super-Bowl-XLVI-Cr02062012.html</guid>
                    <pubDate>Mon, 06 Feb 2012 01:19:29 GMT</pubDate>
                    <description><![CDATA[ 

 
 
 
PLANO, Texas, Feb. 6, 2012 /PRNewswire/ -- The Doritos brand today announced that its consumer-created Doritos commercial "Man's Best Friend," which aired for the first time nationally during yesterday's Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY's annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is now awarding the ad's creator, Jonathan Friedman with a $1 million cash bonus prize. 

The win for "Man's Best Friend" marks the... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Two Consumer-Created Doritos Ads Crash the Super Bowl Advertising Stage, Now Compete for $1 Million Bonus Prize ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Two-Consumer-Created-Doritos-Ads-Crash-the-Super-Bowl-Advertising-Stage-Now-Comp02052012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Two-Consumer-Created-Doritos-Ads-Crash-the-Super-Bowl-Advertising-Stage-Now-Comp02052012.html</guid>
                    <pubDate>Sun, 05 Feb 2012 20:15:43 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
 
PLANO, Texas, Feb. 5, 2012 /PRNewswire/ -- The Doritos brand gave two of its fans the chance to showcase their talent on the world's biggest advertising stage when it aired two consumer-created Doritos commercials during tonight's Super Bowl XLVI broadcast. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division. 

As winners of this year's Crash the Super Bowl challenge, the creators of both... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Doritos Brand Reveals Five Consumer-Created Commercials Vying for $1 Million Payout and Once-in-a-Lifetime Opportunity to Work With The Lonely Island ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Doritos-Brand-Reveals-Five-Consumer-Created-Commercials-Vying-for-1-Million-Payo01042012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Doritos-Brand-Reveals-Five-Consumer-Created-Commercials-Vying-for-1-Million-Payo01042012.html</guid>
                    <pubDate>Wed, 04 Jan 2012 00:00:00 GMT</pubDate>
                    <description><![CDATA[ PLANO, Texas, Jan. 4, 2012 /PRNewswire/ --&nbsp;After a record-setting submission phase and review of more than 6,100 entries in this year's Crash the Super&nbsp; Bowl contest, the Doritos brand today revealed the five finalists that will now compete through consumer voting for the chance to have their ads aired during the Super Bowl XLVI broadcast on Feb. 5, 2012 on NBC. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Tostitos Brand "Parties with a Purpose" During Tostitos Fiesta Bowl, Donating $250,000 to Big Brothers Big Sisters and Unveiling New Party-Themed Marketing Campaign ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Tostitos-Brand-Parties-with-a-Purpose-During-Tostitos-Fiesta-Bowl-Donating-2500001022012.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Tostitos-Brand-Parties-with-a-Purpose-During-Tostitos-Fiesta-Bowl-Donating-2500001022012.html</guid>
                    <pubDate>Mon, 02 Jan 2012 22:30:00 GMT</pubDate>
                    <description><![CDATA[ 
 


 

 
 
PLANO, Texas, Jan. 2, 2012 /PRNewswire/ -- The Tostitos brand today used the national spotlight of the Tostitos Fiesta Bowl broadcast to present Big Brothers Big Sisters with a donation of $250,000 as part of a thrilling conclusion to one of the most exciting social occasions of last year – The Tostitos Fiesta in the Square. Held on Dec. 16, 2011 in New York City, the Tostitos Fiesta in the Square was a one-of-a-kind "party with a purpose" that converted Times Square Military Island... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ Boston Streets Go Green With Frito-Lay All-Electric Delivery Trucks ]]></title>
                    <link>http://www.pcgb.com/PressRelease/Boston-Streets-Go-Green-With-Frito-Lay-All-Electric-Delivery-Trucks12152011.html</link>
                    <guid>http://www.pcgb.com/PressRelease/Boston-Streets-Go-Green-With-Frito-Lay-All-Electric-Delivery-Trucks12152011.html</guid>
                    <pubDate>Thu, 15 Dec 2011 08:30:00 GMT</pubDate>
                    <description><![CDATA[ 
 
 
 
PLANO, Texas, Dec. 15, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announces eight new electric trucks will be rolling out in the Boston area.  These electric delivery trucks join the largest fleet of commercial all-electric trucks in North America.  By the end of this year, a total of 18 cities and surrounding areas across the U.S. will receive some of their favorite snacks in fully-electric delivery trucks. 

Electric trucks reduce fuel consumption, noise pollution... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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